- Adherence to Common Law – Is the country following common law which is uniform for all parties – whether domestic or international. PESTEL is also known as PEST, STEEPLE, SLEPT and PESTLE. If there is arbitrariness in the judicial process then Oneplus Smartphone can’t be sure of the judgments. This will enable the Oneplus Smartphone to determine – if required can it hire talent globally to work in that particular market. - Likelihood of Technology Disruption – If the country is hub of technology companies then there is a high chance of technology disruption among various industries. PESTLE analysis is useful for business planning, strategic planning, marketing, and product development planning at the organizational level. SWOT Analysis - ONE PLUS. Thus significantly impacting the ability of Oneplus Smartphone to build sustainable competitive advantage
Additional Information. Finally, what distribution and marketing communications strategy should it employ to make best use of its limited financial resources? PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students … See WikiWealth's SWOT tutorial for help. Changes to Laws in... read full [Essay Sample] for free Key words:Telecommunication Industry, Technology, Innovation, smartphones, Brand Positioning. Other factors will include demographic and global issues. You can edit this SWOT Diagram using Creately diagramming tool and include in your report/presentation/website. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Many US companies have incurred losses in Mexico in regular forex crisis in that country. A Company Analysis Report A PESTEL analysis is tool used to identify the macro (external) influences that may impact on an organisation as part of a strategic marketing audit. - Level of Social Concerns & Awareness in Society – Higher level of social concerns in the society often result higher consumer activism and pressure from non-governmental organizations, & pressure groups. - Demand Shifts from Goods Economy to Service Economy – The share of services in the economy is constantly increasing compare to the share of manufacturing, goods, and agriculture sector. Execution of the strategy and building a feedback loop, using which managers at Oneplus Smartphone can fine tune processes and strategies going forward. Edit this Diagram Last Modified. - Level of Acceptance of Technology in the Society – Oneplus Smartphone has to figure out the level of technology acceptance in the society before launching new products. Of swot templates, swot, business, swot diagram, SWOT Diagram, Basic Shapes. Edit this Diagram Last Modified. You can change your ad preferences anytime. If you continue browsing the site, you agree to the use of cookies on this website. Step 6 - PESTEL, PEST / STEP Analysis of OnePlus: Crossing the Chasm in the Smartphone Market Another way of understanding the external environment of the firm in OnePlus: Crossing the Chasm in the Smartphone Market is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. Below is the perceptual mappin… OnePlus’ marketing strategy was so effective that they managed to grab the word’s attention, as traffic to the product’s website comes from all corners of the globe. Strategy planning process often requires five steps –
PESTEL analysis is an easy to use and effective tool. What are the advantages and disadvantages of PESTLE Analysis? Figure 1 swot analysis strengths high performance the Figure 1: SWOT Analysis Strengths High Performance- The OnePlus One phone was fast and powerful with … India is the second largest country in the world by population. - Employment Rate – If the employment rate is high then it will impact Oneplus Smartphone strategies in two ways – it will provide enough customers for Oneplus Smartphone products, and secondly it will make it expensive for Oneplus Smartphone to hire talented & skillful employees. However, the rise of cloud computing and mobile computing has imposed new demands on the PC industry. Managerial Economics Project. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Oneplus Smartphone. OnePlus has decided to stand aside from all the other smartphone companies and maintain their brand image, which they build up from their first product ‘The flagship killer’ OnePlus One, by positioning themselves distinctively in their consumers mind (Janiszewska, 2012). Tagged with . - Influence of Climate Change – How climate change will impact Oneplus Smartphone business model and supply chain. According to Gartner, in Q1 of 2020, Samsung has maintained the No. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. ONE + COMPANY ANALYSIS GROUP-10 ANIRUDH AGARWAL – 17A1HP210 MRINAL DAS – 17A1HP213 SURBHI SINGH – 17A1HP234 ANKIT AGARWAL – 17A1HP432 B. MANOJ – 17A1HP529 2. - Judiciary Independence – In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. "Crossing the chasm" from the early adopters to the mainstream market involved addressing three interrelated questions: First, what segments should OnePlus target as it sought to grow beyond its loyal fan base? PESTEL analysis toolကိုေတာ့ လုပ္ငန္းေတြရဲ႕ External environmentျဖစ္တဲ့Macro environmentကို analysisလုပ္ရာမွာအသံုးျပဳပါတယ္၊၊External environmentမွာmacro A key consideration in formulating its strategy was to stay true to the company's culture and mission of "Never Settle" by charting its own course and not emulating the strategies of much larger competitors like Apple, Samsung, LG, and HTC. Oneplus Smartphone should carefully analyze the attitude towards authority before launching a marketing campaign for its products and services. Different countries have different attitude towards health and safety so it is better for Oneplus Smartphone to conduct a thorough research before entering the market. Oneplus Smartphone should be careful about the history of forex risk before entering new market. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen … If the process is consistent and transparent then Oneplus Smartphone can plan ahead with greater conviction. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of OnePlus: Crossing the Chasm in the Smartphone Market, Copyright © Executive MBA Pro Resources 2019, Case Study Solution & Analysis of OnePlus: Crossing the Chasm in the Smartphone Market, SWOT Analysis of OnePlus: Crossing the Chasm in the Smartphone Market, 5C Marketing Analysis of OnePlus: Crossing the Chasm in the Smartphone Market, 4P Marketing Analysis of OnePlus: Crossing the Chasm in the Smartphone Market, Porter Five Forces Analysis and Solution of OnePlus: Crossing the Chasm in the Smartphone Market, Porter Value Chain Analysis and Solution of OnePlus: Crossing the Chasm in the Smartphone Market, Case Memo & Recommendation Memo of OnePlus: Crossing the Chasm in the Smartphone Market, Blue Ocean Analysis and Solution of OnePlus: Crossing the Chasm in the Smartphone Market, Marketing Strategy and Analysis OnePlus: Crossing the Chasm in the Smartphone Market, VRIO /VRIN Analysis & Solution of OnePlus: Crossing the Chasm in the Smartphone Market, PESTEL / STEP / PEST Analysis of OnePlus: Crossing the Chasm in the Smartphone Market, Case Study Solution of OnePlus: Crossing the Chasm in the Smartphone Market, SWOT Analysis and Solution of OnePlus: Crossing the Chasm in the Smartphone Market, Atmel: Igniting the B2C in B2B PESTEL / PEST / STEP Analysis & Solution, Building Acquaintance Brands via Snapchat for the College Student Market PESTEL / PEST / STEP Analysis & Solution, InMobi: Reimagining Mobile Advertising PESTEL / PEST / STEP Analysis & Solution, Airbnb, Etsy, Uber: Acquiring the First Thousand Customers PESTEL / PEST / STEP Analysis & Solution, Eco7: Launching a New Motor Oil PESTEL / PEST / STEP Analysis & Solution, Designing branded mobile apps: Fundamentals and recommendations PESTEL / PEST / STEP Analysis & Solution, Bringing Digital to Wimbledon PESTEL / PEST / STEP Analysis & Solution, Enhancing Competitive Strategy at Darling Kenya PESTEL / PEST / STEP Analysis & Solution, Challenging Sports Authority in Puerto Rico PESTEL / PEST / STEP Analysis & Solution, Hindustan Unilever Limited: Mobile Marketing in Rural India - Kan Khajura Tesan (B) PESTEL / PEST / STEP Analysis & Solution, OnePlus: Crossing the Chasm in the Smartphone Market. - Recycle Policies – What are the recycle policies in prospective market and how Oneplus Smartphone can adhere to those policies. PESTEL Analysis Political components. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. Political environment and other factors not only impact the cost of doing business but also long term sustainability. Some of the political factors are – governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. At EMBA PRO, we specialize at analyzing & providing comprehensive, corporate SWOT Analysis of OnePlus: Crossing the Chasm in the Smartphone Market case study. - Price Fluctuations in both Local and International Markets – Compare to the level of quantitative easing in last decade the prices of Oneplus Smartphone products and prices of overall products have remained sticky in the US market. It has decimated the culture of savings as people don’t have enough to save. It is very difficult to establish the true history of PESTEL analysis. OnePlus One also has a very good distribution of traffic sources – another aspect that sets it apart from the competition. OnePlus mobile phones are manufactured by a Shenzen based Smartphone company that was founded in December 2013 by Pete Lau and Carl Pei. It is written by Mohanbir … The document contains a detailed analysis of Company OnePlus. Oneplus Smartphone has to assess whether it can live with the fast pace of technology disruption in its industry. It should evaluate the e-commerce infrastructure, technology infrastructure etc before entering a new market. The topics covered are Instruction to OnePlus. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its “ease of doing business” ranking. Cost-effectiveness, a deeper understanding of business, alertness to threats and the method to exploit opportunities are some main benefits of PESTLE analysis. OnePlus: Crossing the Chasm in the Smartphone Market "referred as Oneplus Smartphone in this analysis " is a Harvard Business Review (HBR) case study used for MBA & EMBA programs. Brief history of PESTEL analysis. This detailed PESTEL analysis of India aims to address some of the political, economic, social, technological, environmental, and legal issues that shape India today. - Per Capita and National Carbon Emission – What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. The OnePlus One seems like a truly great device but as I consumer I don't want to support anything that doesn't ensure that the workers labor rights are followed and strives for minimizing the environmental impact even if the price of the product is great. The OnePlus Core Vision: Breaking Down ‘Never Settle’, Demand, Forecasting & Product Success, Sales Strategy, Annual Report, SWOT Analysis. This tool is especially useful when starting a new business or entering a foreign market. Looks like you’ve clipped this slide to already. Second, what value proposition and positioning strategy should it adopt to appeal to these target customers? In addition (Sutton 1988) suggests that analysis of the external environment is undertaken to gain competitive advantage and improve long and short term planning. External and internal analysis of OnePlus is also being discussed in this report. In early 2016, after the success of its first two smartphones, the OnePlus One and OnePlus 2, China-based startup smartphone maker OnePlus was deciding how to build on its early success and grow into a global contender in the highly competitive smartphone market. Technology is fast disrupting business models across various industries. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. But often in emerging countries these agencies delay the process as a tactic to extract bribes. - Cost of Production and Trends – Oneplus Smartphone should assess - What are the cost of production trends in the economy and level of automatization. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students … PESTEL analysis is a variation of PEST analysis that takes into account two extra factors: the Environmental and Legal ones. - Fiscal and Monetary Policies – The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. 5 years ago. - Attitude towards Savings – The culture of saving in US and China is totally different where savings rate in China is around 30% , it is well below 15% in United States. - Demographic Trend – The demographic trend is one of the key factors in demand forecasting of an economy. Compliance tools like VComply track your organization’s performance constantly, making sure it is compliance ready every step of the way and implementing PESTEL Analysis in your organization along with VComply, would be the … Oneplus Smartphone can leverage such a situation to hire the best people in business. - Health & Safety Laws – What are the health and safety laws in the country and what Oneplus Smartphone needs to do to comply with them. This will help in better predicting the environment policy of the country. This culture of consumption and savings impact both type of consumption and magnitude of consumption. Some of the technology trends that are impacting the macro environment are – developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. It plays a … - Immigration Policies and Level of Immigration – What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We at EMBA Pro believe that in near future the sector most disrupted by technological innovation is manufacturing and production. - Waste Management – What is the policy of waste management in the prospective market and how Oneplus Smartphone can adhere to the waste management requirements in that market. OnePlus SWOT Analysis Profile. - Unrest within the Country & Chances of Civil Unrest – We don’t think that Oneplus Smartphone business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. One+ Company Analysis- Strategic Management 1. Most often, the two terms are used interchangeably given how similar they are. - Acceptance of Mobile Payments and Fintech Services – One of the areas where US are lacking behind China is Mobile Payments. qualitative analysis on brand positioning of OnePlus Mobiles based on the data available on online resources. It essentially makes sure that your organization is compliant with every possible scenario that may manifest. The brand is operated by BBK Electronics, a China-based company that owns other Smartphones like OPPO and VIVO. Tagged with . Some of the economic factors that Oneplus Smartphone should evaluate both in the present market and one in which it wants to enter are – inflation rate, GDP growth rate, disposable income level etc. OnePlus took the wraps off its latest smartphone, the 7T, at an event in New Delhi. WikiWealth.com is a collaborative research and analysis website that combines the sum of the world's knowledge to produce the highest quality research reports for over 6,000 stocks, ETFs, mutual funds, currencies, and commodities. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation’s performance. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. - Inflation Rate – The inflation rate can impact the demand of Oneplus Smartphone products. The international growth and expansion of the company are driven by … - Segregation of Political Responsibilities between Different Government Agencies – There are numerous government agencies which reduces the risk of overwhelming pressure by one agency. The PESTEL model is the name given to the six categories used in PESTEL analysis. - Education Level in Society – Education level of the society impacts both the quality of jobs and level of income. Technology enthusiasts and geeks had flocked to purchase the first two generations of its smartphones and expectations were high for the company's next product. If you continue browsing the site, you agree to the use of cookies on this website. - Laws regarding Monopoly and Restrictive Trade Practices – As a new player Oneplus Smartphone shouldn’t be worried about the monopoly and restrictive trade practices law. - Property Rights & Protection of Technology Oriented Assets – Oneplus Smartphone should analyze the legal status of various property rights and intellectual property rights protections that are common in US. Cost Based Pricing could be a bad strategy under such conditions. What is a SWOT Analysis? OnePlus: Crossing the Chasm in the Smartphone Market case study (referred as “Oneplus Smartphone”for purpose of this article) is a … See our User Agreement and Privacy Policy. 1. The document contains a detailed analysis of Company OnePlus. Oneplus Smartphone should assess what are preferred choice of mobile payments in local economy and chose the business model based on it. - Intellectual Property Rights Protection – Oneplus Smartphone should assess the level of protection that intellectual property rights get under the legal system of the country. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. The gender composition of labor market is a good indicator of disposal income of household, priorities of the households, and related needs. History of OnePlus, Products manufactured by OnePlus, Competitive Set of OnePlus, Pricing Strategy, Marketing Strategy, OnePlus turning its gaze towards India, Product availability of OnePlus, Issues Plaguing OnePlus, OnePlus Switching From Cyanogen to Oxygen OS, Competing With a Plethora of Smartphone Brands, Making the Jump to an Omnichannel Retailing Experience, 2017, OnePlus 5 Launch, And Making India the Core Focus, 2017 Is India-Focused. Clipping is a handy way to collect important slides you want to go back to later. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Implementation and control swot analysis Strengths Weaknesses High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. HP is one of the largest PC brands in the world. In light of the changing Market dynamics, the PC maker underwent a major restructuring and broke itself into two separate divisions- HP and HPE. Market Potential Analysis of OnePlus: Crossing the Chasm in the Smartphone Market Market potential analysis comprises evaluating the overall market size of the … According to Michael Porter organizational performance is to large extend determined by various industry forces. But on the flip side it does increases both time and cost of doing business and getting certifications and clearances. As population is ageing it will require less tech intensive products. In Asia authority is respected while in west it is something to rebel against. The brand is operated by BBK Electronics, a China-based company that owns other Smartphones like OPPO and VIVO. It is a way of evaluating the strengths, weaknesses, opportunities, and threats that affect something. - Research and Development Investment Levels – If there is high level of investment in technology development sector then there are high chances of building a self sustaining ecosystem that drives innovation. Development of Public Health Policies 4. PESTEL analysis of India. Business do face problem when the conflict is between public interest and proprietary technology similar to ruling in South Africa where government & judiciary allowed generic AIDS drug irrespective of patents of global companies. - Role Local Governments Play – Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Learn more. In August 2014, soon after dispatch when Xiaomi was blamed for sharing client information, similar to Phone number, IMEI number, Text messages, contacts and so forth to a server in Beijing, without notice of … Accordingly, various recommendations are also being discussed in this report, which will enhance the competitiveness and effectiveness of OnePlus in entering in the Brazilian market. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. How it enables organizations to determine the lev… 2. Legal factors often govern – conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. OnePlus has established itself in 38 countries as of 2016. The three inter-related environments are – industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. OnePlus: Crossing the Chasm in the Smartphone Market case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. The acronyms PESTLE and PESTEL refer to the same thing. Definition of PESTEL / PEST / STEP Analysis. INTRODUCTION • OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei. - Level of Consumer Activism Regarding Environmental Concerns – Oneplus Smartphone needs to know the level of consumer activism regarding environmental concerns is. This will include factors such as trends/factors of technology, economic, political, legal and socio-cultural factors that affect the operations of the Company. Oneplus Smartphone should consider demographic trends before new product developments and integrate features that cater to this segment. - Employment Laws – What are the employment laws in the country and are they consistent with the business model of Oneplus Smartphone. Oneplus Smartphone should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. 3. Oneplus Smartphone should be aware of presence of such practices in a country. SWOT Analysis - ONE PLUS. - Transparency in Judiciary System & Processes – Transparency is essential for fair and consistent decision making. PESTEL analysis is mainly the assessment of macro environment factors. 5. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as – Oneplus Smartphone. It is written by Mohanbir Sawhney, Pallavi Goodman and shed light on critical areas in field of Sales & Marketing, Marketing, Mobile, Organizational culture, Social platforms that the protagonist in the case study is facing. The research paper outlines qualitative analysis on brand positioning of OnePlus Mobiles based on the data available on online resources. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. OnePlus OnePlus has established itself in 38 countries as of 2016. - E-Commerce & Related Infrastructure Development – As E-Commerce is critical for Oneplus Smartphone business model. If the legal system is not strong then Oneplus Smartphone can face numerous challenges – from consumer petitions to shakedowns from authorities. By BBK Electronics, a deeper understanding of business, SWOT, business, alertness to threats the... Services – one of the areas where US are lacking behind China is mobile Payments Fintech. To establish the true history of forex risk before entering a new market,... Research to understand both attitude towards leisure activities and choice of mobile Payments in local economy and the! Found a lot of growth internationally operated by BBK Electronics, a deeper understanding of business, SWOT,,... And positioning strategy should it adopt to appeal to these target customers what value and! Aspect that sets it apart from the competition Porter five forces & industry attractiveness creator of PEST analysis that into! Be faced by them in operating in the Brazilian market possible scenario that may have be... Market – Samsung has found a lot pestel analysis of oneplus growth internationally it will require less intensive! Enforcement agencies is critical for Oneplus Smartphone external competitive environment to identify opportunities and threats that affect something assess business! 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